Morten Reippuert <spam@reippuert.dk> wrote:
> In article <01c1d0fc$bcbb1dc0$0200000a@eg12104>,
> "Finn Poulsen" <finnpoulsen@cool.dk> wrote:
>
> > Jeg troede at priser på hardware generelt faldt,-men det er måske det apple
> > mener med sloganet "Think different" ?
>
> Ram priserne og ikke mindst porisen på TFT er steget en en del - men
> Apple har et problem, idet den billigste imac i dag koster 16500kr
Matt Deatherage skriver nedenstående i MacJournals mail-list. Og Matt
(der tidligere har arbejdet mange år hos Apple, bl.a. som programmør på
OS 7.X og mere) er eller ALDRIG "flabbergasted".
....
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Date: Wed, 20 Mar 2002 21:28:40 -0600 From: Matt Deatherage Subject:
iMac prices up $100
<
http://www.apple.com/pr/library/2002/mar/20imac.html>
I have to admit, I'm fairly flabbergasted by these circumstances. In
the press release, Phil Schiller says RAM prices have tripled and
flat-panel prices have gone up 25%, and rather than drop features
they've chosen to increase the prices to keep the machines as powerful
as they were upon introduction. The last time something similar
happened, Apple made the original Power Macintosh G4 machines less
powerful by 50MHz across the board at the same prices.
It surprises me for the same reasons we printed a few weeks back: Apple
knew by March 2001 it would be making a flat-panel iMac. Demand back
then wasn't as strong as it is now, and it seems almost inconceivable
the company didn't lock in long-term flat-panel contracts at that time.
For price increases to be affecting _today's_ manufacturing, Apple must
not have enough flat panels available through longer-term contracts,
meaning the company is buying on the expensive spot-market.
The RAM price rise seems more likely to affect margins since it's much
sharper and somewhat less expected, but a company that was introducing
Mac OS X and didn't have lots more RAM locked in would seem to be
slightly slipping on its operations side.
Prices for flat-panels and DRAM are up because there's more demand, of
course, and that's why most outlets call it a "shortage" of LCD panels.
Still, I'm having a hard time figuring out how it could be hitting Apple
so hard unless the company was just completely unprepared for the
machine's success.
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Mojn, Thomas
--
"I haven't slept for ten days ... because that would be too long."
-Mitch Hedberg